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For a certain kind of person, a cellphone is more than just a phone–it’s a form of self-expression. Which means a certain kind of jet-setter wants nothing to do with a cheap plastic gadget.

And a certain kind of company is happy to accommodate them, with high-end fashion handsets that feature diamonds, gold plating, antique wood and lots and lots of jewels. One more feature: Hefty price tags.

Geneva-based GoldVish holds the distinction of selling the world’s priciest phone so far: a $1.3 million handset made of 18-carat white gold with some 1,800 diamonds totaling 120 carats. Last September, a Russian businessman reportedly bought the phone, nicknamed Le Million, for his wife at a luxury goods fair in Cannes, France. Want a peek? Head to Basel, Switzerland, next month for the annual Baselworld jewelry and watch show.

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